I think the end point of Ingrid Berthon-Moine's Red is the Colour is to be found in the accompanying video in which the women she photographs respond to being asked to wear their menstrual blood as lipstick (which they'll then be photographed wearing). The photographs are a secondary product that is value-laden contrary to the first statement she makes below. The politics of accent and intonation kick in with the video.
"Ingrid Berthon-Moine describes some of the varying cultural associations with menstrual blood, which she considered when making these twelve portraits of women wearing their blood as lipstick."
"In the following video, Ingrid Berthon-Moine has just asked each woman if she may photograph them wearing their menstrual blood as lipstick. These few seconds of response show each woman absorbing and answering this question."
See the videos here
I think some of the ideas Berthon-Moine uses as a basis for her project, especially the more anthropological ones, might be selective and partisan in their application, but the interaction between voice, video and pictures is fascinating and Berthon-Moine is a case study in asking the key questions in the most direct manner possible.
Read more on Menarchy in Jezebel here, Salon here and The Guardian here.