picture by Colin Pantall - Remembering the 77 terror attack with Frank 'Whatever he Might Have Done' Gardner victim of terror attack, and they're coming coming to get you terror, terror, terrorist attack terror, Pakistan, Saudi, Afghanistan, burqa, everybody talk about pop terror, MI5 will save us all
The opposite of Never Mind That is Do Mind That! This is where the photographer, often in collaboration with charities and fund-raising NGOs, does show us the misery, horror and misfortune in great detail, again and again and again.
The important thing here is to get the message across that things are really, really miserable and awful. More often than not the pictures become indistinguishable from each other and we are left with generic misery that could happen almost anyplace that it could happen.
One place you get a lot of misery is Africa. I know this because I've seen a lot of pictures from Africa and the situation is really bad, the entire continent a blacked out Heart of Darkness where plague, famine, disease and warfare are endemic and death stalks the earth.
Often the Do Mind That pictures will be linked in a before/after kind of sequence showing exactly what can be done if you provide money to build schools, buy mosquito nets or provide running water for the hell-on-earth that is Ethiopia/Somalia/Sudan/Biafra/Sierra Leone or wherever the current war/famine/massacre happens to be taking place.
There are photographers like Tim Hetherington, Guy Tillims, Roger Ballen, Marcus Bleasdale, Adam Broomberg and Oliver Chanarin who assure us that this is not entirely the case and that the situation is more complex than depicted, but I'm not too sure they're right if only because their work is simply overwhelmed and beaten back by the portrayal of the continent as the Nine Circles of Dante's Inferno.
And if the word terror is ever invoked, best mind that as well, because you can be sure the end of the world is becoming nigher by the second.