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Thursday, 14 June 2018
The World's Best Selling Photobook
“All that I know most surely about morality and obligations, I owe to football.”
So said Albert Camus and if you look at that quote from a realpolitik perspective, it makes perfect sense.
Anyway, it's World Cup time and so that means the World's Best Selling Photobook is putting in its quadrennial appearance.
The Panini World Cup Sticker Book printed 7 million copies last time. In the UK, they give the book away free.What you don't get are the pictures, you have to buy them. What a model!
And in true photobook style, there's even a book of books; World Cup 1970-2014: Panini Football Collections (Paperback)
So next time someone says photobooks don't sell, point them in the direction of Panini.
Unless you think it's not a real photobook. In which case... oh well.